Java Times Caffe.com Coffee Shop Businesses
It's hip to start a coffee shop
business of your own. If you have discussed the idea with friends and family,
some may try to discourage you from opening one. They will say that there are
too many coffee shops already and there will be too much competition. Well,
fact is, many coffee shops do open every few months and many also close shop
after several months. You can prevent this from happening by marketing your
coffee business well.
Don't let these people discourage
you from starting your own business. If everyone thought like them, there
wouldn't be any independently owned coffee houses around. You can start a
coffee shop in 6 simple steps. Here are basic tips to get you on track and
finally show those people they were wrong. You should have your own business if
you wish and no one should tell you that you can't compete with the
competition.
Make a summary of your company
vision, goals, plans, growth potential and profit projections. Write these in a
business plan. A business plan is also necessary if and when you need to take
out a loan at a bank for more cash to start a business. Your investors or your banker
will want to see a comprehensive plan on how you will start a coffee shop, let
it grow and make it profitable.
Think of ideal locations for your
coffee house. Think of locations with a lot of traffic by foot or car. Shopping
malls and entertainment strips are good choices, so are communities with
colleges or tourists spots. Another good location would be your local business
district. Narrow down your possible locations to 3 and then check zoning laws
and building regulations before signing a lease or buying the property.
Look for coffee bean dealers,
equipment manufacturers, tableware, and uniforms for employees. You also have
to look for comfortable couches, chairs and decor pieces to make your coffee
place comfortable and inviting. Hang some wall art of pictures depicting coffee
themes and place cute lampshades with dim lights. Provide free Wi-Fi for
customers and buy reading materials for your shop.
When you start a coffee
shop business, it will also be a good idea to
size up your competition. See what makes other shops popular and try to do
better for your own. It will most probably be because of good marketing, fast
service and great tasting coffee and food. Take a course at a barista school or
culinary school. Market your business aggressively and offer attractive promos
to customers.
Plan a launching event and announce
it on print in your local paper. If you will be open shop near a university,
place an ad in their school bulletin. Invite important people like media
reporters, radio station DJs, and influential people in your community. These
are the people who will be spreading the word about a new hip coffee place in
town.
Adjust everything you do to your
market. If you will start a coffee shop near a university, think of a cool name
for your shop and use hip decor. If you will open in an upscale neighborhood,
try to make your interiors a bit more elegant and serve good food. If you will
open your shop in a business district, make sure your staff will provide speedy
service. Start with these basic tips and do more research on how to market your
coffee business effectively to attract more clients. To know more about starting a
coffee shop business please visits here: - http://javatimescaffe.com
No comments:
Post a Comment